Warm Fuzzies & Company

 

The mission at Warm Fuzzies & Company is to relieve the next parent a few tasks by delivering the best premium baby products – to simplify the parenting life and bring more comfort to the every day. The dream is to re-define the “baby brand” and create something new – that’s better for all families, everywhere.

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This was a group project where I directed three designers in the creation of this company identity. Brand identity was developed by Madolyn Sheley, business system items were designed by Kevin Firmin and package design was executed by Ryan Gösche. In addition to the role of Art Directior, I was responsible for development of the company website, advertising pieces and brand guidelines.

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Click to view the brand guidelines.