Hello, my name is Bo.
With an extensive track record spanning over 16 years, I have established myself as a proven leader in the realm of creativity. Throughout my career, I have had the privilege of working with prominent global brands, and corporate marketing departments while embracing a lifelong learning mindset. I firmly believe that personal and professional growth stems from embracing change and collaborating with individuals who possess a passion for daring concepts that captivate audiences and inspire them to take decisive action.
The creative process ignites my enthusiasm, and I thrive on unearthing novel ideas that are not only innovative but also yield tangible outcomes. Regardless of the work setting, whether it be remote, hybrid, or in-person, my teams have consistently risen to the occasion, delivering campaigns that excel and yield impressive results. It’s imperative to achieve optimal marketability by connecting the consumer to the story of the brand or product. Advertising is not just about reaching the most people; it’s about engaging the correct people to interact with the correct message; it’s more than just delivering a service... it’s delivering momentum!
I began my creative journey in 2004 as an intern at Crown Marking Inc. located in Minneapolis, MN. I worked alongside the Senior Graphic Designer for two years and gained valuable experience. During this time, I also ventured into creating promotional materials for numerous local bands and businesses in the metropolitan area.
In 2007, I embarked on a new chapter as the Art Director for the international fashion label, Silver Dagger, situated in the sunny state of Florida. This role allowed me to contribute my artistic expertise to developing this lifestyle brand. Subsequently, in 2009, I assumed the position of Art Director at Ultimate Beverages LLC. Within this role, I took charge of various projects, including the esteemed Hard Rock Vodka brand. In addition to supporting the growth and success of Silver Dagger and Hard Rock Vodka, I played integral roles in developing licensed apparel for notable clients such as English Laundry,
Hulk Hogan's Immortal 1, MMA's Action Fight League, and the Seminole Hard Rock Hotel and Casino.
In 2012, an exciting opportunity presented itself, leading me to become the Art Department Manager for BUGATCHI, an esteemed international men's clothing brand. In this position, I conceptualized and executed innovative collateral across multiple categories in menswear, collaborating with a team of talented designers.
Continuing my professional journey, I served as a Senior Designer at Spectrum Marketing Services in 2016. During my tenure, I successfully managed a diverse range of projects spanning print, apparel, web design, and marketing strategy for various clients. Furthermore, I embraced the challenge of spearheading a company rebranding initiative and implementing new marketing strategies.
Presently, I serve as the Manager of Creative Services at Universal Technical Institute, where I successfully lead a creative team to align branding and content with the company's goals. I oversee the integration of brand objectives into all marketing deliverables while providing strategic direction and collaborating with senior leadership and vendors to manage campus branding initiatives. Moreover, I prioritize innovation, foster teamwork, and mentor direct reports to drive exceptional results.
With my extensive experience in the creative industry, I am aware of the dedication, meticulousness, and perseverance needed to craft compelling integrated cross-platform marketing campaigns that foster brand growth. Should you require additional details or wish to arrange a meeting, please don't hesitate to reach out to me directly.
Let's work together.
561.860.3483 | william@creativebo.com CreativeBO © 2024 All Rights Reserved.